Say something racist then apologize. Welcome to PR 101!

2004 Mardi Gras

Wassup readers! Happy Mardi Gras to the people who celebrate it, to the people who are here celebrating it, and to the people who aren’t able to celebrate it in person! I didn’t go for like my 6th year in a row? I got a lot of quality time to make up with socializing, with her attractive ass but I need to process more until then. I’ll make sure to go again once I’m closer to 30 years old, I think. For now, I fall back and hope yall having a good, safe time.

Hate to be the one to bring about another story of a racism or racist youtube rant but HERE I AM.  Two students from Gainesville, Florida highschool posted a close to 14 minute racist rant about how they feel blacks are ignorant, not “eligible,” and how “niggers, not blacks, abuse the system.”

Why does this particular racist rant stick out from the others? Mainly because  the video is getting national attention but the content is pretty much the same lovable combo of ignorance, pride, stereotypes, and illogical logic followed by the good old apology spiel then a message from our sponsors.

I have to mention that I don’t go looking for articles concerning race but I do think race is still very controversial and needs to be openly discussed. I also think it’s important to mention that I am not a black person that has hopes of racism being completely eradicated. As ideal as that sounds, I don’t prefer it because I don’t think it’s possible. I would really prefer a higher level of understanding for one’s own culture and history as well as another’s. This understanding will then help shed light on the societal and individual influences that perpetuate many of the economical, educational, and emotional positives and negatives for a particular culture.

I believe that racism and prejudice (they are not the same) will exist until the end of the human race. I believe this simply because in order to have pride in ourselves, whether racially, religiously, financially, or physically, we have to consciously and unconsciously consider ourselves better than someone else or some other opposing group. By that logic, we are also always below someone else but believing we are better than someone else takes priority in awareness. The dichotomy of black and white or “rich” and poor can be broken down continuously to create multiple levels of who is better between any two groups.

Though I believe racism will last until the end of time, I do believe it can become less blatant and overtime become more accidental than intentional. Less overt racism isn’t completely advantageous to the mistreated race than more overt racism but I do believe it is a sign of progression. Prejudice and racism are both intertwined with powerful institutions that can drastically decrease and/or increase racial progression. I would use the progression of the standard execution method as an example of how better awareness, understanding, and analyzing of a problem overtime can lead to more effective, considerate solutions.

The current process of a blatantly racist act being exposed is typically:

1. It goes viral

2.It can go national and people become even more aware

3.Negative feedback and death threats overwhelmingly out weigh the little, if any, support for the blatantly racist actions

4. Digital backlash quickly sparks real life consequences

5.Out of fear of one’s life and/or unpreparedness for the backlash of one’s actions, a formal apology magically appears.

6. We are then supposed to eat that up, feel sorry, then time does the rest.

A recent example of this process is here as K-POP (never heard of her before this article) goes on a racist rant that seems to be motivated by “Money” Mayweather’s comment about Jeremy Lin getting national attention mainly because he’s Asian, not because of his skills.


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Number 4 is usually when a person regrets their actions and number 6 is the only part of this process that can give this person a fairly clean slate. With time, people will eventually forget. The most preventative part of this process is just not making the video or not posting the damn video to youtube in the 1st place. There are countless examples of high school students and college students

(UCLA girl who posts racist rant about Asians on youtube),

who have gone through this general 6 step process of learning the lesson that has already been learned for them. Even more general than that, is to not have these passionately, misconstrued ideas of another race at all but that’s much less realistic. Some lessons you truly have to learn yourself in order to completely understand them. I think you’re better off learning from others about the life changing consequences of posting racist rants to youtube that go viral.

It’s also interesting how comments tend to blame the parents for their child’s actions then the statement, “I wasn’t raised/she wasn’t raised this way” comes into play during the aftermath of the situation. I don’t think parents are 100% to blame, especially now a days, but the kids picked up their mentality from someone. Seems peer pressure is as high as it has ever been and knowledge is still inaccessible because misinformation is so accessible.

I think the hardest part of this story was practicing what I now preach. Applying patience and logic while sitting and watching the whole video was hard. I had this feeling in my chest. I think it was anger, mixed with humiliation, mixed with my brain telling me to tell myself to stay logical. I’m no Ghandi, Martin Luther King Jr., or Nelson Mandela. I won’t tell you that non-violence is the only way to solve a racial problem. I’m more of a Malcolm X, Michael Eric Dyson, or Joe Johnson but I also wont encourage you that violence and defiance is the answer you need. I’m the type of person that tries to understand and find innovative answers to cyclical problems but I still have my moments as well. We’re all human and we all make mistakes, just some more consequential than others.

I dare you to watch this video for as long as you can while limiting your verbal reaction as much as you can. I lasted about 9 minutes with a few angry, disagreeing outburst getting through. Think about these questions as you watch the video.

1.Is even a small portion of what these two misinformed teens say somewhat true?

2.Do you know any black people that live how they claim black people live?

3.Is a negative or positive stereotype partially true, true and false, or completely false?

Apologies from Huffington Post

1. “I am one of the girls who were in the racist video that got posted. I’m writing this so that I can tell people how truly sorry I am. I could never, in a million years, have pictured this happening with me involved. I wasn’t raised to hate people for their race, and I still don’t. I made a horrible decision in being a part of this video … “

2.“While we can never take back the words and actions that these two children have said, we have to start to heal and forgive IMMEDIATELY. Stop the violent threats to our homes and our children, stop the anger, because this will solve absolutely nothing, and most importantly, look at yourself for change and love.”

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